There are a handful of statewide candidates that have the organization's backing. But a major immediate goal is focused on lower ballot races: Unite America is targeting state legislatures with chambers that are evenly or closely divided. The idea is that electing two, three, or four independents to such chambers could provide a centrist, pragmatic swing vote on major issues.
This is hardly the first group to come forward and offer itself up as the alternative to partisanship and polarization -- and most of those past efforts have fizzled. But it is no secret that displeasure and even disgust with the major political parties runs high, so tracking support for independent candidates running with Unite America's support is one good way to judge how high -- and how willing voters are to go outside of the usual choices.